Since the outbreak of the COVID-19 pandemic, JGPR’s municipal government, police, fire and school clients looked to us for help in effectively communicating the unprecedented crisis to their community members, residents, constituents, parents and members of the media.
With foresight that the pandemic may cause widespread shutdowns throughout the region, JGPR created a 50-page continuity of operations plan in order to ensure that our clients’ needs were met while the crisis continued to evolve.
Additionally, JGPR brought on over 15 supplemental staff members to help with the heavy workload during the first two months of the coronavirus crisis in March and April.
During this critical time, while many companies were closing down or furloughing employees, JGPR ramped up its efforts and thrived in getting vital health and public safety information out to the public. JGPR took on more than 20 new clients that were struggling with their communications during this time.
The company also designed, created, and launched more than a dozen coronavirus-focused websites for municipal clients, such as www.brooklinecovid19.com, in order to provide a landing page for all COVID-19 information and materials for those communities.
As of Dec. 1, 2020, JGPR has produced and disseminated over 1,400 press releases relating to COVID-19 for clients and over 3,100 total press releases. In March and April alone, JGPR sent out over 700 press releases. These figures do not include the dozens of videos, infographics, talking points, speeches, letters to employees, letters to the community, letters home to parents and other forms of content created by JGPR in 2020.